The drop is now available in South Africa… Just in time for Pride month!
The designs are easy-to-wear yet impactful at the same time: each item recalls the rainbow motif, interpreting the powerful LGBTQ+ colours as either bands, stripes or lettering. A majority of the pieces also display an alteration of DIESEL’s D Denim Division logo. The classic icon has been updated with text rendered in rainbow, and a switch to the phrase “Denim Division” replaced by the word “Pride.”
The Pride capsule features tees, caps, briefs and more. The perfect pieces for a Pride parade, or for lounging at home or poolside—no matter what, each piece exudes vibrancy and self-love.
In partnership with its parent company’s Only The Brave Foundation, DIESEL globally has aligned with The Stonewall Inn Gives Back Initiative (SIGBI), the no-profit organisation that supports LGBTQ+ social initiatives worldwide, promoting tolerance and equality. DIESEL and OTB Foundation are proud and honoured to contribute to the cause of The Stonewall Gives Back Initiative, in remembrance and celebration of the 50th anniversary of the Stonewall riots.
Earlier this year DIESEL posted in support of the LGBTQ+ community, and over 14 000 people unfollowed them on Instagram. the brand has no plans to let the unfollows stop them, and saw people unfollowing the brand, that did not agree with DIESEL’s inclusion of diversity, as a blessing.
(Check out instagram to see DIESEL’s response: https://www.instagram.com/p/BzdF8V5ii3h/?utm_source=ig_embed)
Diversity and inclusion have always been foundational values for DIESEL. Being who we are should never be up for debate, approval, or judgment. Respect is liberating, and DIESEL stands to celebrate and promote Freedom. For Successful Living.
The DIESEL Pride collection is available at DIESEL Sandton, Menlyn, and V&A stores, and will will available online from 30th September. Items retail from R699,00 – R1299,00.