About Us

The Magazine

Gay Pages was founded in 1994 and has ever since then been the most recognisable name in the gay community of South Africa. Our magazine is a trendy, beautifully designed publication, and speaks to the entire community of gay men in terms of riveting feature content as well as anything a gay man might need to live in style.

The upmarket 23-year-old Gay Pages is the only South African glossy gay magazine with comprehensive national distribution, including CNA, Exclusive Books, Spar, selected airport lounges, and hotels, to name just a few. Many premium brands advertise with us, as the affluent, brand loyal gay consumer segment is one of the most sought after niche markets. Our focus on travel, lifestyle and luxury products has made Gay Pages a household name and popular with international tourists. Our annual large format collector’s edition of the Gay Pages, the Special Collector’s Edition is on sale during the December /January holiday season as a stand-alone annual fifth edition.

We offer the best visibility and the longest shelf life due to the useful business directory at the back of the magazine that features a diverse range of over 200 services. Our readers use the business directory extensively and most of the advertisers have been with us longer than 5 years. These ads vary in size from half pages to listings. Full page advertisements always appear in the first half of the magazine. All advertisers are listed free on www.gaypagessa.co.za. Research confirms that gay consumers spend more than average on luxury products, décor, home improvements, cars, travel and accommodation.

Editor: Rubin van Niekerk

Rubin van Niekerk, an established marketing and business consultant founded The Family Business, South Africa’s first gay business association that was launched in Johannesburg in January 1992. He became the father of the Pink Money Campaign in South Africa, which he started in June 1992 and spearheaded ever since.

It was a turbulent period and although the cold war had just ended, South Africa was dealing with major political shifts. Business confidence was declining and entrepreneurs had to evaluate the changing landscape carefully. A slow exodus of talent from South Africa had started and gradually accelerated. The emigration of skilled people all over the world, is one of the most important phenomena of our time. People vote with their feet.

Internationally the Pink Money Campaign highlights the importance of networking and entrepreneurial spirit in the gay community everywhere. It also emphasises the need to support gay businesses and encourage gay businesses to create job opportunities for gay people. Many gay people still experience discrimination in the workplace and are often pressurised until they resign. Fortunately urbanised society is becoming more accepting and more people are coming out of the closet at younger ages.

Rubin created the Gay Pages to provide a public platform where our gay community can network and develop entrepreneurial skills. This helped significantly to educate the general public regarding the economic importance of gay people.

Globally, various gay networks flourished, emulating the Pink Money Campaign concept. In hindsight after 26 years, it is clear that the older an active network gets, the more successful it tends to become. Some overseas networks are much older and are still growing. Harry Hay started the first documented gay business network in 1950, called the Mattachine Society in Los Angeles, making him the great-grandfather of Pink Money in the US. This laid the foundation for the Advocate that was born in September 1967, making it the world’s oldest gay magazine.

Underlying this exuberant exhibitionism was a deep feeling of belonging and conviction that the dark days of persecution were done. Two years later on our second birthday, Nelson Mandela signed the birth of our constitution, signalling a new era of freedom. A Rainbow Nation honeymoon followed, where South Africa became the darling of the world due to Mandela’s charisma and our enlightened constitution.

This euphoria prevailed for more than a decade and we all adored to be admired by the world. Darker days followed, but South Africa is still on the world’s gaydar, as can clearly be seen by the massive growth in gay tourism to South Africa.

Behind Gay Pages

Meet our Contributors

Alan Samons

Deputy Editor - Creative Director

Travel, art, healthy food and all the finer things in life fuel Alan’s passions. When not hard at work at Gay Pages, he enjoys painting, sculpting, making silver jewellery and reading non-fiction. An inveterate bargain hunter, you’ll often find him tracking down his next big find at auctions, flea markets and second-hand bookshops, which means he needs a bigger house.

Kevin du Plessis

Art Director – Graphic Designer – Contributor

Kevin comes from a background working in the visual arts industry and project management, he is an award-winning photographer, a graphic designer, writer, and the Gay Pages Art Director. He has an honours degree in English literature and has hopes and dreams of getting his boyfriend on the cover.

Jean-Pierre De La Chaumette

Contributor – Décor

Our décor and design guru, Jean-Pierre has his finger properly on the pulse. As a publicist and talented interior designer, he is well-placed to search out the latest talent and trends. From the must-haves to the must-sees, Jean-Pierre always ensures that our décor pages are packed with inspiration.

Keith Bain


Raised with a nomad’s instinct for wandering, Keith is a travel-addicted writer and author of international guidebooks. He's hooked on Cape Town, where he lives. Keith co-authored A Hedonist’s guide to Cape Town, and is a director of bespoke trip-planning company, Best Kept (www.bestkeptshhh.com).

Jacques Botha


Jacques is a chemist, coach and consultant by day, but music makes his heart beat faster. He has been doing music articles and reviews for various publications over the past 15 years. His own music collection “sings” praises to a diverse taste ranging from Rachmaninov to Rammstein to Rihanna. He is also an amateur music composer and fitness instructor.

Michelle York


Michelle has been a contributor for many years and is known for her lifestyle contributions and car reviews. She owns her own business printing t-shirts, making special outfits for horse riding competitions and can bling anything you like. Michelle’s exuberant personality and sharp sense of humour sows hilarity wherever she goes. She is mad about her dogs.

Ryan Thomas


I am passionate about the natural world and have an MSc from Wits University in Zoology and Environmental Science. I currently work in the retail sector where I focus on ensuring that products come from sustainably- and responsibly-managed sources. Whenever I get a chance, I love to travel (next is Angkor Wat), visit the theatre or just potter around the garden.

Dr. Phil Joffe


Dr Phil Joffe presented SABC TV’s Body Beat exercise programme for ten years, continues to teach numerous Yoga and Pilates classes, provides workshops and talks on wellness and fitness, lectures at universities and writes as a freelance journalist.

Luke Hackey


Luke Hackney has taught Visual and Dramatic Arts for the past 11 years. He holds degrees in Fine Art, Education and attained a Master’s degree in Art History in 2016. He is a campaigner for LGBTQ rights in the schools where he teaches and gives a voice to pertinent LGBTQ issues through his art and writing.

Zamo Mthetwa


Zamo Mthethwa is a content maker. His writing has appeared in various print publications. A writer by day and reader by night. Zamo makes his home in Mpumalanga with his family of two cute Pomeranians – Blossom and Bonita, – a large undisciplined garden and a growing number of incomplete home DIY projects.

Nolan Krull


Nolan Krull is an English teacher, blogger and pop culture enthusiast with a passion for writing, travel and music. He was awarded a Fulbright scholarship to complete his Master’s at the State University of New York and now calls Cape Town home.

Reg Hart


After ten years of experience in musical theatre, Reg moved on to pursue his passion for fashion and art direction. Styling well known celebrities and starring in his own makeover television show, all whilst art directing major national and international commercials. Now, he is the creative director and in-house stylist of INJULY – a fashion house in Linden JHB.

Neal McKenna


Neal McKenna is a Canadian novelist, magazine writer and editor. He is based on the far side of the Boerewors Curtain, in Pretoria. Lately, life in the ’burbs has been conducive to creativity; and he has begun fiction writing again. This time, he’s giving gay male erotica a go. He shares life with his partner, Navin, his dog Bonnie, and three cats Calista, Sophie, and Tux.