Elton John AIDS Foundation and TikTok announce World AIDS Day partnership

Share on facebook
Share on whatsapp
Share on twitter
Share on email

Sir Elton John and the Elton John AIDS Foundation are teaming up with TikTok for a special partnership this World AIDS Day (Tuesday 1 December 2020), it has been announced.

A special livestream, hosted by TV presenter Reggie Yates, will launch at 7pm GMT on Sir Elton’s TikTok channel on the day.

Special guests making an appearance during the broadcast include Sam Smith, Rina Sawayama and Sam Fender.

Elton and husband David Furnish [below] will also be appearing.

“HIV may seem a disease of the past, especially with COVID-19 in the headlines but it still affects everyone”

Announcing the partnership Sir Elton John said: “I’m excited to recognise World AIDS Day with TikTok and my Foundation this year to celebrate the progress that we’ve made and mark what we can do collectively to end the AIDS epidemic.

“HIV may seem a disease of the past, especially with COVID-19 in the headlines but it still affects everyone.

“We all need to care about HIV and end the discrimination around this disease. There’s a great line-up for our TikTok Live to break down the myths around HIV, talk about safe sex, and ensure that young people know how to protect themselves and others.”

The collaboration will aim to raise awareness and deepen understanding of HIV and AIDS, with a view to the shared goal of ending the AIDS epidemic by 2030.

The campaign kicks off tomorrow [25 November] with an HIV/AIDS Education & Awareness Quiz to test TikTokers’ knowledge of this disease, as well as helping to educate them about prevention and their own sexual health. 

Rich Waterworth, General Manager, TikTok UK, and Europe commented: “For decades, Sir Elton John’s AIDS Foundation has worked tirelessly to protect the most vulnerable people in the world from the HIV/AIDS epidemic. We want to play our part in helping people understand their sexual health, and to remove the unjust stigma which sadly still exists around HIV/AIDS.

“We’re proud to support the Elton John AIDS Foundation by using our platform to amplify their message and educate our community in an authentically TikTok way. We stand with everyone who is living with this disease and know TikTokers will join us in backing this cause.”

Join our
Mailing List

* indicates required
/ ( mm / dd )