Despite Corona challenges in 2020, BMW Motorrad sold over 169 272 motorbikes and scooters to customers, thus achieving the second-best sales result ever (Sold 175 162 in 2019).
A strong growth strategy presented thirteen new models that strengthened BMW Motorrad product portfolio as well as the worldwide BMW Motorrad dealership partners who, also worked tirelessly.
Dr. Markus Schramm, Head of BMW Motorrad: “Following difficult months from March to June, the entire BMW Motorrad team was able to turn the tide by applying a high degree of pragmatic flexibility and great personal commitment. In addition to arguably the best BMW Motorrad product offering ever, it was this team effort, of which I am very proud, that made the second-best sales result ever possible in 2020.”
The market launch of the long-awaited big boxer BMW R 18 was one of the highlights in 2020 and sold almost 80 000, forming the backbone of BMW Motorrad’s success.
The single-cylinder BMW G 310 R and BMW G 310 GS models enjoyed unbroken popularity in 2020. Both models have undergone an extensive revision and will be launched in 2021 with a new look and the latest technology. With over 17 000 motorbikes sold worldwide, these two agile all-rounders are a permanent fixture in the BMW Motorrad portfolio and contributed to the overall success in 2020.
BMW Motorrad hit the bull’s eye with the market launch of the new F 900 R and F 900 XR models. With 14 429 models sold, BMW Motorrad was able to further expand its strong position in the mid-range segment. Together with the other models such as the BMW F 750 GS, BMW F 850 GS and BMW F 850 GS Adventure, the total share of the 2-cylinder series already exceeds 35 000 units.
Looking ahead at 2021.
Despite unpredictable conditions worldwide, Timo Resch, Head of Sales and Marketing at BMW Motorrad, is also quite positive about the year 2021: “First of all, my special thanks go to our BMW Motorrad dealership partners who, despite great challenges, were able to make 2020 a successful year with creativity, flexibility and tireless commitment. We will again deliver a variety of strong new products to our customers in 2021 together with our strong partners. The M 1000 RR, one of the most spectacular sports bikes, is waiting to be released onto the racetracks of this world. As a relaxed counterpoint, we are sending the R 18 into its first full season with a rich range of accessories. With the S 1000 R, we are launching a highly emotional and uncompromising power roadster featuring super-sporty riding dynamics. We will also present one or two surprises with regard to e-mobility this year.”
The BMW Group.
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2,3 million passenger vehicles and more than 169 000 motorcycles worldwide. The profit before tax in the financial year 2019 was €7.118 billion on revenues amounting to €104.210 billion.