The upcoming Barbie movie has struck marketing gold, and Twitter is having a field day.
When the second teaser trailer for Greta Gerwig’s Barbie dropped on April 4, it showed off an over-the-top, hot pink world filled with every Barbie and Ken imaginable, including dolls played by Margot Robbie, Ryan Gosling, Emma Mackey, Issa Rae, Simu Liu, and many more.
At the same time, the movie released adorable character posters featuring its star-studded cast, each with their own tagline: “This Barbie is a doctor,” “This Barbie is president,” “This Barbie has a Nobel Prize in Physics,” and, for all the underachieving Kens, some variation of, “He’s just Ken.”
Naturally, the poster format took over Twitter in a matter of minutes, with fans using it to imagine their favorite celebrities in the Barbie universe.
Some showed love to their favorite actors, from “Twink Wonka” Timothée Chalamet, to 2022’s Sexiest Man Alive Chris Evans, to notorious rocker of short-shorts Paul Mescal.