Elon Musk Rebranded Twitter as ‘X’

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Users immediately rejected the change.

Twitter’s iconic blue bird logo is gone—and the 17-year-old social media platform is now known as “X.”

On July 24, Elon Musk, the SpaceX and Tesla billionaire who purchased the site last year for over $40 billion, implemented the rebrand after teasing the arrival of “X” via several tweets over the weekend.

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