Kellogg’s accused of ‘sexualising’ cereals over RuPaul and Dylan Mulvaney links

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A former Trump advisor has filed a civil rights complaint against Kellogg’s and accused it of ‘going woke’ because of Tony the Tiger posing with trans TikTok star Dylan Mulvaney, and RuPaul appearing on a cereal box.

The right-wing not-for-profit America First Legal (AFL) filed a federal civil rights complaint against Kellogg’s to the US Equal Employment Opportunity Commission (EEOC) on Wednesday (9 August). 

AFL’s co-founders are Donald Trump’s former advisors Gene Hamilton and Stephen Miller, who has openly attacked “transgender ideology”.

In its complaint, ADF alleges that the cereal brand’s “hiring, training and promotion practices are designed to achieve a balance based on race and sex that violates the federal law banning workplace bias”. 

Miller also sent a letter to Kellogg’s informing it of the complaint and accusing it of ‘politicising and sexualising’ its products.

In the letter, AFL condemned a limited-edition Cheez-It-box from 2022 featuring drag queen RuPaul, attacked Tony the Tiger for posing with Mulvaney at the Tony Awards in June, and hit out at designs of cereal boxes the celebrated Pride month.

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