At the BizNews Conference in London, GG Alcock captivated the audience with his remarkable life story, transitioning from a mud hut in rural KwaZulu-Natal to becoming a successful entrepreneur.
Raised by activist parents in conditions without electricity or running water, Alcock learned resilience and adaptability early on. Despite never attending university, he launched South Africa’s pioneering marketing firm targeting the informal economy. Alcock emphasised the untapped potential of this “invisible” sector, illustrating how savvy entrepreneurs can thrive in seemingly chaotic markets. His narrative challenges perceptions, urging businesses to recognise and invest in the vibrant, informal economies driving growth in South Africa.
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