People are seriously pissed that Grindr outed them with its latest Madonna advert.
By David Hudson
Anyone who uses Grindr will be aware that Madonna has been heavily promoting her new music on the platform. However, the latest marketing stunt prompted a wave of criticism over the weekend.
An advert that appeared late last week featured Madonna inviting Grindr users to add a tag to their profile listing their favorite Madonna album.
The issue stems from the fact that the ad plays automatically when users open the app, and the sound is unmuted. If your phone volume is turned up and you are in a public place, others can hear it.
And the very first thing you hear is Madonna saying, “Hi Grindr, it’s mother…”
On Reddit, posting in the AskGayBros subreddit, one man claimed the advert did indeed out him.
“So my phone was on silent and I got outed to my entire homophobic family because it said ‘Hi Grindr’ they all shouted at me. I ran out and am staying at a friend’s place on his couch now. I don’t even know what to say I’m literally shaking.”
Many others express similar anger in response.
